ravikant photography

  In the digital age, brands no longer sell products. Besides products, brands now sell experiences, emotions, and lifestyles. This is the essence of lifestyle campaigning photography . During a lifestyle shoot, the focus is not only on the product, but it is on telling a story. Brands are connecting with the audience through small yet impactful moments, such as having morning tea, reading a book in a corner, or enjoying a sunset stroll.  Techniques for Capturing Everyday Lifestyle Moments Natural lighting: Soft and soothing natural lighting upgrades the organic feel and makes the image and space appear more realistic.  Candid images: unposed shots aim at highlighting real and detailed expressions and feelings.  Contextual storytelling: Cohesive storytelling is gained with the usage of correct props, backgrounds, and realistic life settings, and all these come in handy with top photographers in India .  Emphasis on Details:  Focusing on details helps in sho...

  Marketing photography and advertising photography are ever-changing commercial disciplines, and technology carries the very fuel that separates the ordinary work from scroll-stopping images. By 2025, the gadgets used by photographers will have gone far beyond the good camera and lens. From AI-powered editing applications to fancy lighting setups, the best tools save time, enhance quality, and keep creativity on its feet. Here's a 2025-ready toolkit that every innovative photographer in India should be aware of to stay current and competitive in the commercial photography industry. 1. Portable Backdrops & Props Commercial photographers often work on location and have foldaway backdrops, texture boards, and styling props to keep shoots completely flexible. 2. Versatile Lenses Commercial photography requires a wide range of uses, from ultra-wide lenses for interiors to primes for product details. 3. Advanced Lighting Kits Lighting tells a commercial story of ambience and shar...