A Comprehensive Guide for Brands on How to Prepare Their Products for a Photoshoot
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You are not alone if you have ever booked a product photography session and found yourself wondering, "What now?" Many other brands, especially those that are about to launch a new collection, underestimate preparing for a shoot. The product in a box is just not enough. You must treat this shoot like a campaign launch: well thought out, intentional, and superbly executed to maximize your investment. Here's all about preparing your products for their close-up. Why Product Prep Matters in Photography So before going into the how-to, let's discuss the why. Clean, organized, and thoughtful prep for products leads to better shots taken with multiple retakes, a smooth and fast shoot day, and creating a stronger and more polished brand image. Step-by-Step for Preparing Your Products for Shooting: 1. Define Your Visual Goals Start by asking: Why are we taking these pictures? Is it for your e-commerce site, Amazon, packaging, a print catalog, or a billboard advertisement? ...