A Comprehensive Guide for Brands on How to Prepare Their Products for a Photoshoot
You are not alone if you have ever booked a product photography session and found yourself wondering, "What now?" Many other brands, especially those that are about to launch a new collection, underestimate preparing for a shoot. The product in a box is just not enough. You must treat this shoot like a campaign launch: well thought out, intentional, and superbly executed to maximize your investment. Here's all about preparing your products for their close-up.
Why Product Prep Matters in Photography
So before going into the how-to, let's discuss the why. Clean, organized, and thoughtful prep for products leads to better shots taken with multiple retakes, a smooth and fast shoot day, and creating a stronger and more polished brand image.
Step-by-Step for Preparing Your Products for Shooting:
1. Define Your Visual Goals
Start by asking: Why are we taking these pictures? Is it for your e-commerce site, Amazon, packaging, a print catalog, or a billboard advertisement? Knowing the final usage will guide your photographer to determine the lighting, background, resolution, and style used. At Ravikant Photography, we start every shoot with a strategy meeting to define visuals aligning with your brand voice and campaign goals.
2. Thoroughly Inspect All Items
As is often said, your shots will be as good as the condition of your product. This means no scratches or dents, neat packaging, straight labels, and clean surfaces. Bring in at least two of every single item, in case any get smudged or damaged during the shoot.
3. Remove Tags, Stickers & Barcodes (Unless Required)
Retail tags, shipping stickers, and barcodes are often an unwelcome visitor in the photos—and could ruin an otherwise perfect shot. So, unless your shoot is going to highlight the genius design of your packaging with barcodes, remove anything that looks temporary or distracting.
4. Clean, Polish, and Prep
Now initiate the magic. Wipe all surfaces with microfiber cloths (mostly glossy products), steam or iron any fabrics involved (props, apparel), glass-cleaners for jars, mirrors, or bottles.
5. Bring Props and Branding Materials
Bring along any branding elements according to the preference for a feel, such as business cards and tags for products, decorative items in ways that are branded with the colors of the specific company, lifestyle objects such as linens, books, utensils, and so forth.
Why Choose Ravikant Photography?
📍 Based in Delhi, Ravikant Photography is a diamond among the not-so-many brilliant photographers in India because they don't just shoot; they realize one's vision. They try to make the brand visually unforgettable from creative photography to conceptual advertising to top-notch food photography.
Website: www.ravikantphotography.com
Book your shoot: 9873049773
Follow our latest work on Instagram: Ravikant ~ Product & Food Photographer (@ravikantphotography) • Instagram photos and videos
FAQs:
1. How many products should I bring to a shoot?
Always 2-3 units for every product as a baseline particularly for multiple angles and setups. These are also lifesavers with products that get marred with scratches or stains.
2. Should I hire a stylist or prep the products myself?
It depends on your budget and complexity, but hiring one for high-end food photography or styled campaigns produces better results. For normal e-commerce photography, do it yourself (carefully) for the most part.
3. What types of props work best in product photography?
Props are meant to enhance the product, not distract it. Think aligned with the branding in terms of shades, materials, and textures. For food, use the ingredients and cooking utensils. For beauty or fashion, give minimalistic backgrounds and lifestyle touches.
4. How long does an average shoot for a product require?
It depends on the complexity and number of SKUs on such shoots. However, a simple shoot would take about 2-3 hours, while a detailed advertising photography campaign could stretch on for days with props and lifestyle elements.
Recommended Reads:
Why E-commerce Brands Must Invest in High-Quality Product Photography
Why Investing in High-Quality Food Photography Can Boost Sales
Why Product Photography is Crucial for E-commerce Success
The Role of a Commercial Product Photographer in Brand Advertising
Top 10 Product Photography Trends to Follow in 2024
Why Hiring a Product Shoot Photographer is a Game-Changer for Your Brand
5 Food Photography Mistakes for Restaurants to Avoid
Top Product Photography Trends in India by 2025
How Food Photography Influences Customer Appetite and Sales
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